Our core believes and most important values
For every marketer or an entrepreneur, it’s very important to build a capability around which their marketing machine will work. And this is exactly why, we have created a platform that starts working the moment visitor lands to your site to track each activity in the website. In short, Anaopt provide a universal platform for tracking and reporting cross-channel marketing efforts with the best-of-functionality and ease.
Enforce data standards across your Organization to monitor and better track performance
Standardize, validate and easily create classification framework around campaign to help drive your marketing efforts and ROI. With Anaopt’s campaign tracking strategy, you are sure to improve your overall digital performance and help drive better and accurate decisions.
Convert your Bounce traffic into valuable Customers
Worried about low-quality leads and high bounce rates? Target your website visitors with various marketing efforts like user-friendly popups, sidemessages, partial and full overlays, notification bars, etc., without any dependency on your designers or developers. All you need is to download the code and paste it in your website source code to start flatten your bounce rate in seconds. With Anaopt’s multiple offerings, you are sure to target your visitors with the right offers and messages just at the right time.
Give credit who deserves and not only to Last-Touch channel
Most analytics tools gives credit to the last traffic channel irrespective of the fact that other channels were also involved in the overall business conversions. With Anaopt’s multi-channel attribution model, you’ll be able to analyze the data more closely and accurately. Anaopt’s in-built functionality can help you determine first-touch, last-touch, even split and time-decay models to name a few. Also you can create and decide on to which channels need how much credit.